Ford Motor Co (F.N) will return to its USA model lineup the Bronco, a truck-like SUV, and the midsize pickup truck Ranger, the company said on Monday at the Detroit auto show.
The Bronco is expected to be based on the Ranger, where as its predecessor sat atop the F-series platform. President-elect Donald Trump leveraged criticism at the US automaker for moving small vehicle production to Mexico, a decision that has since changed.
Upon release, the 2020 Bronco would be up against a rising industry trend, as several competitors like Jeep and Land Rover are plotting the launch of luxury SUVs in the coming years. In 2015, both Bloomberg and The Detroit News reported that Ford's product planning team was considering the two models for a comeback. Other plans include a high-volume, fully autonomous SAE level 4-capable vehicle. This information coincides with what we learned from Hinrichs at the auto show. An autonomous ride-sharing vehicle is promised by 2021. The automaker is also predicting global EV offerings will eventually outnumber gasoline-powered ones in the next 15 years. This should please at least one Twitter account. It's the sensibly-sized pickup truck seemingly everyone has been demanding, and it's finally back in North America.
Yes, that means the 2020 Bronco will be available only as a four-door SUV.
Those two vehicles will be built in MI, but they say Louisville's Truck and SUV manufacturing are a key part of Ford's business model.
At the 2017 Detroit auto show, Ford gave official credence to the leak.
The Ranger is a midsize pickup truck. Although a Ranger/Bronco combo were merely rumors up until this week, it would be hard to imagine Ford giving up any ground here against competitors.
"This is new territory for most of us". When Ford announced last April that it would relocate assembly of the compact Focus and C-Max models to Mexico, it also revealed that it would replace those slow-selling models with two then-unspecified trucks in the Wayne, Michigan plant. Hinrichs described the upcoming Bronco as "a no-compromise midsize 4x4 utility for the thrill-seekers who want freedom and off-road functionality, with the space and versatility of an SUV".
Bill Ford, Executive Chairman of Ford Motor Company, is particularly passionate about the topic.