Facebook (FB) again held the first-place position in smartphone apps in 2016, while Alphabet (GOOGL) properties held five of the top 10 positions, Amazon (AMZN) showed the strongest growth and Apple (AAPL) held onto the No. 9 slot. The app's user base grew by 18 percent year over year to a monthly average almost 89 million unique users.
Instagram, also owned by Facebook since 2012, is the eighth most popular app with 74 million monthly users, which grew by one-third from 2015. Bringing up the rear in the top 10 is Amazon, which has about 66 million users but boasted the highest growth among all the apps in the list at 43 percent. Both apps are still available for 1 cent each, and both are part of the Google Play Store's Year End Deals sales discount event. Of course, this would not be a surprise since most of the users have been using these apps as basic utilities. The app, which allows users to connect with others through the world's largest social network, attracted more than 146 million average unique users per month in 2016-a 14 percent growth rate compared to 2015. Today the good folks over at Nielsen are back in the news as we get a look at The Most Popular Apps In 2016.
The YouTube app was also a top player followed by Google Maps and Google Search. Google Play attracted a monthly average of almost 100 million unique users in 2016, growing its user base by 8 percent year over year.
Which Smartphone Apps Found the Most Wanted in 2016?
Smartphone penetration grew to 88 percent of U.S. mobile subscribers at the end of September from 86 percent at the start of the year.
As far as the smartphone operating system market in the United States is concerned, Alphabet's Android OS continued to lead the share with 53 percent in the third quarter. A mere 2 percent use Windows phone, and the once mighty Blackberry now claims only 1 percent of users.