Rather than filling in answers with text, users record a small video snippet that others can view on the uploader's profile.
Several years ago, a study found that Facebook's use amongst teens was starting to decline, and a study from earlier this year found that apps such as Snapchat proved to be a more popular way of how teens stay in touch with each other. Also the app is for users 21 and under.
"What if I figured out a way to take Facebook from 2004 and bring it to 2016?" he explained to TechCrunch's Josh Constine. This is nearly exactly how Facebook used to function in its early days, although, this time, the emphasis has been shifted to schools instead of colleges.
To start, while Lifestage is aimed at those aged 21 and under, the app has no means of verifying if users are as old as they say they are. The app will show you bio questions that you can answer, and as you answer them, more will become unlocked.
While there's technically nothing stopping someone of any age from downloading Lifestage from the App Store, if you're 22 or older, you won't be able to see the profiles or communicate with anyone else.
Facebook launches teenagers-only social network app
In recent years, Facebook has launched an assortment of apps to chip away at Snapchat's user base, such as Slingshot, Riff and Poke. Just like Snapchat capitalized on young users' new desire for non-permanent communication and self-expression through disappearing photos and messages, Lifestage is an attempt to capitalize on one of its own main features: "user profiles where they can post information about themselves and photos and videos". However, none of them caught on and it was forced to shutter the division responsible for them, Creative Labs, late previous year.
As far as security features, there's blocking and linking the account to one high school or college that can't be changed, but beyond that Facebook can't confirm that users actually attend that school or college.
For better or for worse, the company envisions a day when most of your News Feed is video.
And while we wait for that future to come, teens can go here to download Lifestage, though it's only available on iOS.