A view of the Pokemon Go app from New York City's Holland Tunnel. The company pitched a 25% of shares in Tokyo trading from which it gained close to $28 billion market capitalization. A launch in Japan and other countries is expected soon.
That's huge for Nintendo who has been under the radar lately. Game titles like Hey You, Pikachu, for instance, generated more than 200 million sales for the N64 - a HUGE number, even by today's standards. If you're on Android you can play it early with these steps but many still want to get the real app to ensure they're not stung with malware or bans.
Other investors believe Nintendo's console business is the true key to an earnings lift, reports Reuters. Here's a friendly reminder to pay attention and watch where you're going.
Some users have pointed out that while US First Lady Michelle Obama has been trying to encourage children to live more healthily during her husband's two terms in office - Pokemon GO is proving to be a bigger success.
Just how well has Pokémon Go done? In order to become a huge success, it will have to keep that pace.
Real-world Global Positioning System locations are now in-game Pokemon gyms, where gamers must travel to to battle the Pokemon they've captured and trained.
Pokemon Go is displayed on a cell phone in Los Angeles on Friday, July 8, 2016. Some people have been comparing the game to Nintendo's Wii, which was released in 2007. Still, hardware tends to stick around longer than a mobile app does.
Pokemon is no stranger to the small screen-it has been one of the most popular franchises for Nintendo's portable gaming machines starting with Game Boy.
The game has also induced people to post pictures of themselves on social media chasing creatures in all sorts of unsafe situations, like while driving.
Whatever the outcome, Nintendo has at least a phenomenon on its hands.